Get To Know Us

At EDGE Mindset, we empower purpose-driven businesses to harness the full potential of their people by going above and beyond expectations. We create bespoke, clear, and engaging programmes that not only address immediate needs but also deliver sustainable, people-centric change. In a rapidly evolving landscape, we know that growth depends on a workforce that feels supported, inspired, and equipped to thrive. Our mission is to be a dedicated partner in your journey, helping you build a culture where teams are empowered to drive an exceptional customer experience with confidence and purpose. By embedding this people-centric approach, we help organisations foster a culture of proactive growth, collaboration, and resilience.

Our Promise

We promise to be a trusted partner in building a workplace where passion, purpose, and high performance come together. By going beyond standard expectations, we create tailored solutions that not only elevate engagement and collaboration but also empower every team member to thrive with confidence. Our commitment doesn’t end with delivery—we support your journey continuously, turning challenges into opportunities and ensuring every person feels valued and ready to contribute to your success. Together, we’ll foster an environment of growth and innovation, transforming potential into transformative results.

Our Point of View

  • GROWTH

    We see growth as a collective journey, where organisational success is intertwined with the development of its people. It’s about nurturing talent, fostering a growth mindset, and driving continuous improvement within a supportive environment.

  • PEOPLE:

    People are the heartbeat of any thriving organisation. By prioritising their well-being and development, you create a culture of trust and engagement that leads to extraordinary results. Investing in your people is a commitment to a brighter future.

  • SUCCESS:

    True success is measured by the positive impact you create within your organisation. We believe that when business objectives align with purpose, teams become more than just target-driven; they find fulfilment in their roles and are motivated to contribute meaningfully. Our goal is to help you cultivate this alignment, fostering a sense of purpose that drives both individual satisfaction and collective achievement.

  • LEADERSHIP:

    Effective leadership inspires and empowers others to realise their potential. We champion a leadership style that embraces authenticity, fosters collaboration, and drives a shared vision. Our goal is to equip leaders with the tools they need to cultivate an inclusive and innovative culture that propels your organisation forward.

Our Founder

About Jo

Jo is the founder of EDGE Mindset and a passionate advocate for empowering individuals and organisations to achieve their fullest potential. With a rich background in sports coaching and learning & development, Jo’s journey is deeply rooted in personal transformation and resilience.

After a career as an elite athlete, Jo faced unexpected challenges that led to a profound exploration of the human experience. An illness that ended her sporting career seven years earlier tested her resilience, but she overcame significant physical limitations and ultimately qualified for Team GB in triathlon. This journey ignited a mission to help others navigate their own paths of growth and fulfilment through the transformative power of positive psychology.

Holding an MSc in Positive Psychology, Jo combines academic knowledge with practical insights to design tailored solutions for high-growth, purpose-driven organisations. Jo’s approach is centred on authenticity, empathy, and collaboration, ensuring that every engagement is meaningful and impactful.

At EDGE Mindset, Jo believes in the strategic value of happiness, mindset, and well-being. By focusing on getting the people aspect right, Jo helps businesses unlock transformative growth while fostering a culture of trust and engagement.

Outside of work, Jo enjoys spending time with family, being outdoors, competing in triathlons, and travelling, always seeking new experiences and personal growth.

Motivation comes from within — and we are here to help you activate it.

Ready to get started?

Book a virtual coffee and chat with us!